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KVD Beauty Banner

KVD Beauty

Inspired by tattoo artistry, KVD Beauty boasts an unbeatable selection of vegan, high-performance makeup. From the full-coverage Good Apple Foundation Balm to the best-selling Tattoo Liner eyeliner, KVD excels in inspiring professional makeup artists, non-conformists and fearless rebels alike. Certified 100% vegan, you can rest assured their products won’t contain any animal derived ingredients. What’s more, KVD Beauty is PETA-recognised cruelty-free too. Shop the pigment-rich, long-wearing range below.

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Everlasting Hyperlight Transfer-Proof Liquid Lipstick 7mlSephora badge
Up to 25% Off
KVD BeautyEverlasting Hyperlight Transfer-Proof Liquid Lipstick 7ml
£15.00 - £20.00 Up to 25% Off
15 options
2.87/515
From£15.00£20.00
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Dazzle Gel BlackSephora badge
KVD BeautyDazzle Gel Black
£23.00
3 options
5/51
£23.00
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Dazzle Vegan Eyeshadow Stick 3.5gSephora badge
KVD BeautyDazzle Vegan Eyeshadow Stick 3.5g
£22.95 - £23.00
5 options
4.66/5260
From£22.95
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Mini Full Sleeve Mascara 5.5mlSephora badge
KVD BeautyMini Full Sleeve Mascara 5.5ml
£12.00
4/51
£12.00
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Good Apple Bronzer Duo 50gSephora badge
KVD BeautyGood Apple Bronzer Duo 50g
£26.00
6 options
5/51
£26.00
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Good Apple Cream Blush Duo 50gSephora badge
KVD BeautyGood Apple Cream Blush Duo 50g
£26.00
4 options
5/52
£26.00
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Tattoo Pencil Liner 0.5gSephora badge
KVD BeautyTattoo Pencil Liner 0.5g
£19.00
7 options
3.96/5644
£19.00
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Good Apple Skin-Perfecting Foundation Balm 10gSephora badge
KVD BeautyGood Apple Skin-Perfecting Foundation Balm 10g
£34.00
41 options
3.57/5277
£34.00
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Modcon Liquid - Gel ContourSephora badge
KVD BeautyModcon Liquid - Gel Contour
£25.50
6 options
3.36/578
£25.50
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Good Apple Lightweight Full Coverage ConcealerSephora badge
KVD BeautyGood Apple Lightweight Full Coverage Concealer
£23.50
23 options
3.95/5139
£23.50
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Epic Kiss - Nourishing Vegan Butter LipstickSephora badge
KVD BeautyEpic Kiss - Nourishing Vegan Butter Lipstick
£21.00
3 options
4.44/59
£21.00
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Everlasting Lip LinerSephora badge
KVD BeautyEverlasting Lip Liner
£18.00
7 options
4.64/51177
£18.00
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Good Apple Full-Coverage Liquid Foundation Light 30mlSephora badge
KVD BeautyGood Apple Full-Coverage Liquid Foundation Light 30ml
£34.00
37 options
3.65/5139
£34.00
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Lock-It - Pore Refinig Primer 30mlSephora badge
KVD BeautyLock-It - Pore Refinig Primer 30ml
£26.00
4.2/5771
£26.00
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ModCon Liquid - Gel BlushSephora badge
KVD BeautyModCon Liquid - Gel Blush
£25.00
2 options
4.1/510
£25.00
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Back in stock
Everlasting Blush FoxgloveSephora badge
KVD BeautyEverlasting Blush Foxglove
£25.00
4.68/550
£25.00
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Shade + Light Face Contour Palette Shade + Light Face Contour PaletteSephora badge
21% Off
KVD BeautyShade + Light Face Contour Palette Shade + Light Face Contour Palette
£33.95 21% Off
4.37/51124
£33.95£43.00
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Flashblend Face Brush 30gSephora badge
KVD BeautyFlashblend Face Brush 30g
£26.00
5/51
£26.00
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Mini Tattoo Pencil Liner 0.35g Trooper BlackSephora badge
KVD BeautyMini Tattoo Pencil Liner 0.35g Trooper Black
£11.00
5/51
£11.00
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24-Hour Super Brow Long-Wear PomadeSephora badge
KVD Beauty24-Hour Super Brow Long-Wear Pomade
£21.50
3 options
4.7/51331
£21.50
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#70 Pomade Brow BrushSephora badge
KVD Beauty#70 Pomade Brow Brush
£16.00
4.67/51408
£16.00
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Mini Tattoo Liner Waterproof Liquid Eyeliner 0.2mlSephora badge
KVD BeautyMini Tattoo Liner Waterproof Liquid Eyeliner 0.2ml
£10.95 - £11.00
2 options
4.19/511067
From£10.95
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Full Sleeve Mascara 11ml Ink Black 10Sephora badge
KVD BeautyFull Sleeve Mascara 11ml Ink Black 10
£21.95
4.13/5733
£21.95
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Ink Liner Trooper BlackSephora badge
KVD BeautyInk Liner Trooper Black
£20.95
4.07/53036
£20.95
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Lock-It Blotting PowderSephora badge
KVD BeautyLock-It Blotting Powder
£26.50
2 options
4.24/5116
£26.50
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Mini Everlasting Hyperlight Liquid Lipstick Queen of Poisons 1.5mlSephora badge
KVD BeautyMini Everlasting Hyperlight Liquid Lipstick Queen of Poisons 1.5ml
£11.00
4.18/579
£11.00
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Tattoo Liner Mad Max BrownSephora badge
KVD BeautyTattoo Liner Mad Max Brown
£20.95
2 options
3.97/5972
£20.95
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Go Big or Go Home Volumizing MascaraSephora badge
KVD BeautyGo Big or Go Home Volumizing Mascara
£12.00 - £21.95
2 options
3.62/5206
From£12.00
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More About KVD

Founded in a world-renowned tattoo studio, rooted in fearless beauty, and with a famously non-conformist spirit, KVD Beauty began a revolution with their tattoo-inspired makeup. For those in the know, KVD stands for Kara Veritas Decora, meaning Value, Truth and Beauty. High-performance makeup, bold creativity and limitless self-expression is the name of the game for this artistic brand. They reject conventional beauty standards and sameness, instead celebrating the beauty behind individuality and uniqueness. Fiercely proud of their 100% vegan and cruelty-free ethos, none of KVD’s ingredients or products are *ever* tested on animals. What’s more, they don’t contain any animal-derived ingredients. Celebrating fearless individuality, creativity, and leading the cruelty-free makeup movement, KVD Beauty is a bold and brilliant choice for artists, makeup lovers and revolutionaries everywhere.
Tattoo Liner - The Icon of Precision

Tattoo Liner - The Icon of Precision

The award‑winning Tattoo Liner delivers waterproof, ink‑rich precision with a needle‑sharp tip that makes every flick flawless. It’s KVD Beauty’s #1 bestselling icon for a reason - bold pigment, extreme long‑wear and artistry without limits.

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Good Apple Foundation - Full Coverage, Fresh Finish

Good Apple Foundation - Full Coverage, Fresh Finish

Good Apple Foundation Balm gives lightweight, full‑coverage payoff with a skin‑perfecting, noncomedogenic finish that broke the internet. Smooth, seamless and packed with high‑performance pigment, it’s KVD’s viral complexion hero.

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