Our Roundup of the Best Beauty and Makeup Gift Sets

With TikTok trends like #makeupkit racking up 756.1 million views and #beautygiftsets reaching 30.3 million, it’s obvious: beauty lovers everywhere are on the hunt for the perfect makeup set. Makeup isn’t just a routine - it's how we celebrate our individuality, and it’s no surprise it tops our wish lists all year round. And when these sets come from some of the most creative and expressive brands in the game? Even better. There’s something special about gift sets that bundle all your essentials (plus a few fun surprises) into one beautifully curated collection. Whether you’re spoiling the budding MUAs in your life, fuelling the creativity of beauty lovers, or treating a seasoned pro, these are the makeup gift sets sure to make everyone smile this season and beyond.

Best makeup gift sets at a glance - our top picks:

Top all-in-one beauty kit: Benefit Lookin' Crisp Full Face Beauty Kit, £85

Perfect starter gift for beauty newbies: Glossier Espresso Biscotti Balms, £27

Ultimate lip lover’s dream: Sephora Collection Moving Lights Outrageous Intense Lip Plumpers Set £26.99

Most luxurious beauty gift: Makeup By Mario Ethereal Moonlight Eyeshadow Palette,

£69

Best eye-enhancing beauty gift set: Benefit Fresh Caught Lashes, £37

Q: What are the hottest trends in makeup sets for this season, and what must-have products should they include?

A: This season’s hottest makeup gift sets are all about versatility, convenience, and long-lasting impact. Multi-use products are a standout trend - think: lip-and-cheek tints, bronzers that double as eyeshadows, and palettes that seamlessly take you from a fresh daytime look to sultry evening glam. These sets are perfect for those who want a streamlined routine with maximum payoff. Another key trend is the 'lit-from-within' glow, with sets that focus on achieving radiant, dewy skin. Luminisers, hydrating mists, and glow-enhancing foundations are everywhere, helping you to achieve a natural radiance - no filters needed. Long-wear and transfer-proof products are also a huge focus this winter season, with smudge-proof lipsticks, all-day setting sprays, and high-performance mascaras to ensure your makeup stays flawless, even through holiday festivities and winter weather.

As for must-have products, the best sets typically include essentials to create a full beauty routine. A flawless foundation or primer starts things off by prepping your skin, followed by versatile blushes or bronzers that give a healthy, glowing complexion. Eyeshadow palettes with rich winter tones - like soft taupes and deep burgundies - along with volumising mascaras, add drama and dimension to any look. And of course, no set is complete without a hydrating lipstick or gloss in a universally flattering shade. With these cosmetic gift sets, you’re not just gifting products - you’re offering a complete beauty experience that’s perfect for both beginners and beauty pros alike.

Q: How do I choose the best makeup gift set for a beauty lover?

A: The key to choosing the perfect makeup gift set is thinking about their personal style and beauty habits. If they love experimenting with new trends, go for sets that offer variety - think eyeshadow palettes with bold and neutral shades, or lip collections that mix matte and glossy finishes. This gives them the freedom to switch up their look depending on their mood, whether they’re going for something daring or understated. For those who prefer a more natural, ‘no-makeup’ makeup look, sets focused on glowing skin are the way to go. Highlighters, bronzers, and luminous powders are perfect for achieving that effortless, lit-from-within radiance without too much fuss. Their daily routine matters, too. If they’re all about minimal makeup, opt for a set with essentials like mascara, a hydrating lip balm, or a soft blush. On the other hand, if they love full-glam, look for something more luxurious, like a contour kit or an all-in-one palette packed with everything they need to create dramatic, standout looks. And don’t forget the presentation - beautifully packaged sets always add that extra thoughtful touch, making the gift feel even more special. Whether it’s for a trendsetter or a beauty minimalist, the right set will make them feel seen and spoiled. 

Q: Can you provide recommendations for the best beauty gift sets that are suitable for beginners in the world of beauty products?

A: When choosing a makeup or beauty gift set for beginners, the goal is to keep things simple but still fun and versatile. You want to find sets that include easy-to-use, everyday essentials so they can dip their toes into the world of beauty without feeling overwhelmed. Look for sets that feature a neutral eyeshadow palette, a buildable blush, or natural-toned lipstick - basics that create a variety of looks while building their confidence. It’s also a good idea to pick sets from trusted, beginner-friendly brands that offer high-quality formulas that are easy to blend and apply - brands like Benefit or Sephora Collection are great options. You’re aiming to strike the perfect balance between quality and simplicity, helping them enjoy the process of discovering their one beauty routine while feeling encouraged to experiment as they go.