- For best results, wiggle the curved brush at the root of your lashes, to ensure the mega 9 rows of bristles and ultra-loading arches hook onto every last lash.
- Pull the formula through the length of your lashes and get ready to WOW with just one sweep.
- Coat both your top and bottom lashes for a long and feathery look.
- Want lashings of mascara? Layer up to three coats for seriously bambi-esque lashes.
*One free gift per order. Valid until the 1st of December or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £35 or more worth of ICONIC London products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
Vivid Lid Layer is not your average eyeshadow – it's an ICONIC game-changer.
*One free gift per order. Valid until the 1st of December or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £50 or more worth of ICONIC London products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
*One free gift per order. Valid until the 29th of November or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £100 or more worth of products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Sephora Advent Calendar 2025, Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
Free of discolouring silicones, conditioning agents, or ingredients that layer on a dulling, darkening film with each shampoo, so colour and highlights stay vivid and bright.
*One free gift per order. Valid until the 29th of November or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £100 or more worth of products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Sephora Advent Calendar 2025, Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.