20% Off
VIRTUE®VIRTUE Recovery Shampoo 240ml
Nourish dry, damaged, depleted hair back to hydrated health. Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and colour treatment.
A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
Ideal for:
- All hair types, especially hair that’s damaged or in need of extra care.
- Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
- Safe for colour-treated and chemically treated hair.
Work a quarter size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
Results:
97% of women said their hair felt softer after just one use.*
97% of women felt their hair was less damaged.*
91% of women felt their hair was more manageable.*
* Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).
Key ingredients:
- Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing colour, moisture retention, and shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
- Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalise the scalp and returns hair’s vibrance and shine.
As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.
A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
Ideal for:
- All hair types, especially hair that’s damaged or in need of extra care.
- Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
- Safe for colour-treated and chemically treated hair.
Work a quarter size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
Results:
97% of women said their hair felt softer after just one use.*
97% of women felt their hair was less damaged.*
91% of women felt their hair was more manageable.*
* Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).
Key ingredients:
- Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing colour, moisture retention, and shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
- Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalise the scalp and returns hair’s vibrance and shine.
As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.
Ingredients
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional,
Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
+Offer
FREE Healing Oil 20ml when you spend £45 on VIRTUE.*
Protects, Shines, Mends. Smooth and protect dry, damaged hair in an instant with the first-and-only hair oil built with a powerful healing protein, giving hair its healthiest shine one shake at a time.
*One free gift per order. Valid until the 14th of April or whilst stock lasts. Your free gift will automatically add to the shopping bag page. Total value at order summary must be £45 or more worth of Virtue products, after any Promotion Code, Brands You Love discount and before delivery charges are applied. Excludes Gift Voucher and Fragrance Gift Box purchases. Cannot be used in conjunction with any other Promotion and this offer is not applicable to previously made or pending purchases. This offer is available online at Sephora.co.uk to UK Mainland customers only.
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Rated 5 out of
5
by
Emma from
Great
shampoo
Virtue Recovery shampoo has improved the condition of my hair. The shampoo lathers easily and feels hydrating when used. Its not the most hydrating shampoo I have used but I currently have very dry hair and with any conditioner it provides enough hydration. This adds volume to my hair, in that my hair feels thicker after using, its soft and it really smooths out a lot of my frizz. For reference I have long, fine, dry, dyed hair that tangles and frizzes at the first drop of rain or damp. I need to straighten it just to make it manageable. This shampoo really restores my hair it works great with the recovery conditioner, but I have used it with many others and it still gives results. My hair has bounce but the frizz is smoothed its the first range I have found to both add volume but smooth my hair together most add sleekness at a loss of volume or vice versa. Highly recommend for any hair that needs a little recovery from dryness or damage etc.
Date published: 2023-11-15
Rated 4 out of
5
by
Sadaf from
Decent
I chose the travel size of this shampoo as a part of my Sephora Beauty Box a couple of months ago.
As it's mentioned in the product description, this shampoo is quite concentrated and thick and you only need a small amount for each wash. I made a mistake the first time and used more than needed and my hair was feeling weird afterwards. But then I started using a smaller amount and it worked fine. I haven't had my hair bleached or chemically treated for quite a while now, so I can't really comment on how well it works on damaged hair. But I can say that my hair felt nice and clean and soft after using this shampoo. It didn't help much with my frizz though. Also, while it seems some people don't like the scent, I absolutely loved it. It smells so delicious and lovely! I However, I wouldn't say that it's worth the price.
Date published: 2023-09-17
Rated 2 out of
5
by
Minea from
Not a hit
I wanted to like this as it would be great to find something that would help my fine and frizzy hair that's made worse by hard water.
Yes, my hair is slightly smoother, but this stuff dries up my scalp to the point it's flaky and makes my hair a lot more prone to greasiness even the next day.
Not for me.
Date published: 2021-11-28
Rated 3 out of
5
by
Hannah from
A lovely shampoo
I received this as part of a sample. It has a lovely scent and did tame my frizzy hair but I found my hair got greasy within two days which isn’t usual for me. Likely wouldn’t buy again due to this and the price.
Date published: 2021-11-05
Rated 5 out of
5
by
Anonymous from
Wonderful product
Lovely product very good for course dry over processed hair
Date published: 2021-08-25
Rated 5 out of
5
by
Anonymous from
Worth every penny
Great product. It’s the best shampoo I’ve ever used. It’s more pricy but it’s worth it. I’ve bought expensive shampoos before and there is usually no difference between the ones that are £10 or £20 but this one is different.
Date published: 2021-08-21
Rated 5 out of
5
by
Anonymous from
Best shampoo, better then olaplaex
Best shampoo I have ever used, I don't know if its the human hair keratin or what but it does leave my frizz/humidity prone hair smoother for longer. I have already replaced twice and have a back up.
Date published: 2021-03-05
Rated 4 out of
5
by
Anonymous from
Great product, but a bit pricy
Made my hair soft and silky
Date published: 2020-12-29
