What will customers get from Sephora at M&S?

Customers will discover a new beauty experience in selected M&S stores and on M&S.com, with the hottest curation of brands, specialist advice and the ultimate place for beauty lovers to shop alongside the wider Fashion and Home offering.

What will the Sephora at M&S store experience be like?

One place, all the most-loved beauty brands. Sephora at M&S will be designed as a dedicated beauty destination within selected stores. Expect an easy-to-shop space to discover your next faves with expertly curated brands, the latest trending products and specialist advice from beauty teams. Beauty shopping just entered a new era.

Will Sephora at M&S replace the current Beauty area in my local store?

In stores that are part of the Sephora at M&S rollout, customers can expect the Beauty offering to evolve over time (in the best way possible). Sephora at M&S will become the main hub for the latest and greatest beauty, bringing a wider range of brands, specialist advice and a more immersive experience. Yes please!M&S own-label beauty will continue to be an important part of the overall Beauty offering, particularly in categories such as fragrance and bath & body. More details on individual stores, layouts and product ranges will be shared closer to launch. Sign up to our waitlist so you don’t miss a moment!

Will my store look different?

Yes, but in the best way! If your local store is part of the Sephora at M&S rollout, you can expect the Beauty area to look and feel different once the new destination is introduced. Drumroll please… it’ll be the ultimate beauty experience, designed to support discovery and expert advice while still sitting within the wider M&S store environment. The exact look, size and layout will vary by store, and customers will be updated ahead of any changes going live. We hope you love it as much as we do!

Will there be beauty specialists in store?

That’s a BIG yes. The store experience will be supported by our signature specialist beauty teams who will help customers discover fresh faves, explore new brands and feel like their best selves. More detail on services and store teams will be shared closer to launch, but trust us, it’s going to look and feel beautiful.

Will customers be able to try products or get advice in store?

Absolutely! Discovery, expert advice and inspiration is key to this new shopping experience. Final details on product testing, consultations, services and appointments will be confirmed closer to launch.

How will Sephora at M&S connect stores and online?

Sephora at M&S will launch in selected stores and on M&S.com, with the online offer integrated into the wider M&S.com journey. The aim is to make it easy for customers to discover beauty in-store, continue browsing online and shop in the way that works best for them. Both home delivery & Click & Collect will be available on Sephora products when ordering from M&S.com - get your wishlists ready…

Will M&S still sell its own beauty products?

Yes, your own-labels faves are here to stay and will remain an important part of the experience, focused on categories M&S already has.

Will customers be able to shop Sephora online?

Yes, you’ll have the biggest names in beauty at your fingertips. Sephora at M&S is expected to launch both in selected stores and on M&S.com, with the online offer integrated into the wider M&S.com customer journey. More detail on timing, brands and availability will be shared closer to launch.

Will customers be able to earn Sparks rewards when they shop Sephora at M&S?

Get excited about this… the answer is yes. Customers will benefit from the best of both M&S and Sephora loyalty over time, including ways to reward customers for shopping beauty through existing Sparks mechanics such as missions and wallet rewards. Beauty shopping has never been more rewarding!

Will customers be able to use their Sparks Wallet on Sephora at M&S purchases?

Yes, Sephora will be part of Sparks and customers will be able to earn money rewards into their wallet and spend it on Sephora at M&S. We love our loyalty members and want the experience to be simple and maximise benefits for customers, lucky you!

Will customers need to join Sephora’s loyalty programme as well as Sparks?

Don’t worry, customers will not need to do anything at the announcement stage. The longer-term ambition is to create a joined-up loyalty experience that brings together the best benefits from both programmes where possible, meaning that customers can earn rewards from both programmes (yes you read that right!). However, if customers don’t want to join Sephora loyalty, they will still be able to earn Sparks rewards on Sephora products from launch. It’s only going to get better from here!

Which M&S stores will have Sephora at M&S?

Sephora at M&S will launch in selected stores from Spring 2027, with the ambition to build towards a nationwide proposition over time. We will share the confirmed store list and launch timings closer to launch - keep your eyes peeled!

Will Sephora at M&S be available in every M&S store?

The rollout will be phased and will begin in selected stores and online. More details on future locations and availability will be confirmed as plans develop. Fingers crossed there’s one near you…

How will customers know if their local store is included?

Customers will be able to find out closer to launch, when confirmed store locations and timings are shared.

Can I use my M&S gift card to purchase a Sephora product?

Yes - your gift card just got better! It’ll now unlock the most-loved beauty brands from classics to viral new faves. Did someone say iconic?

Announcement | SEPHORA UK

Q: What will the Sephora at M&S store experience be like?

One place, all the most-loved beauty brands. Sephora at M&amp;S will be designed as a dedicated beauty destination within selected stores. Expect an easy-to-shop space to discover your next faves with expertly curated brands, the latest trending products and specialist advice from beauty teams. Beauty shopping just entered a new era.

Q: Will Sephora at M&S replace the current Beauty area in my local store?

In stores that are part of the Sephora at M&amp;S rollout, customers can expect the Beauty offering to evolve over time (in the best way possible). Sephora at M&amp;S will become the main hub for the latest and greatest beauty, bringing a wider range of brands, specialist advice and a more immersive experience. Yes please!M&amp;S own-label beauty will continue to be an important part of the overall Beauty offering, particularly in categories such as fragrance and bath &amp; body. More details on individual stores, layouts and product ranges will be shared closer to launch. Sign up to our waitlist so you don’t miss a moment!

FAQs

What will customers get from Sephora at M&S?
Customers will discover a new beauty experience in selected M&S stores and on M&S.com, with the hottest curation of brands, specialist advice and the ultimate place for beauty lovers to shop alongside the wider Fashion and Home offering.
What will the Sephora at M&S store experience be like? One place, all the most-loved beauty brands. Sephora at M&S will be designed as a dedicated beauty destination within selected stores. Expect an easy-to-shop space to discover your next faves with expertly curated brands, the latest trending products and specialist advice from beauty teams. Beauty shopping just entered a new era.
Will Sephora at M&S replace the current Beauty area in my local store?
In stores that are part of the Sephora at M&S rollout, customers can expect the Beauty offering to evolve over time (in the best way possible). Sephora at M&S will become the main hub for the latest and greatest beauty, bringing a wider range of brands, specialist advice and a more immersive experience. Yes please!
M&S own-label beauty will continue to be an important part of the overall Beauty offering, particularly in categories such as fragrance and bath & body. More details on individual stores, layouts and product ranges will be shared closer to launch. Sign up to our waitlist so you don’t miss a moment!
Will my store look different? Yes, but in the best way! If your local store is part of the Sephora at M&S rollout, you can expect the Beauty area to look and feel different once the new destination is introduced. Drumroll please… it’ll be the ultimate beauty experience, designed to support discovery and expert advice while still sitting within the wider M&S store environment. The exact look, size and layout will vary by store, and customers will be updated ahead of any changes going live. We hope you love it as much as we do!
Will there be beauty specialists in store? That’s a BIG yes. The store experience will be supported by our signature specialist beauty teams who will help customers discover fresh faves, explore new brands and feel like their best selves. More detail on services and store teams will be shared closer to launch, but trust us, it’s going to look and feel beautiful.
Will customers be able to try products or get advice in store? Absolutely! Discovery, expert advice and inspiration is key to this new shopping experience. Final details on product testing, consultations, services and appointments will be confirmed closer to launch.
How will Sephora at M&S connect stores and online?
Sephora at M&S will launch in selected stores and on M&S.com, with the online offer integrated into the wider M&S.com journey. The aim is to make it easy for customers to discover beauty in-store, continue browsing online and shop in the way that works best for them. Both home delivery & Click & Collect will be available on Sephora products when ordering from M&S.com - get your wishlists ready…
Will M&S still sell its own beauty products?
Yes, your own-labels faves are here to stay and will remain an important part of the experience, focused on categories M&S already has.
Will customers be able to shop Sephora online?
Yes, you’ll have the biggest names in beauty at your fingertips. Sephora at M&S is expected to launch both in selected stores and on M&S.com, with the online offer integrated into the wider M&S.com customer journey. More detail on timing, brands and availability will be shared closer to launch.
Will customers be able to earn Sparks rewards when they shop Sephora at M&S?
Get excited about this… the answer is yes. Customers will benefit from the best of both M&S and Sephora loyalty over time, including ways to reward customers for shopping beauty through existing Sparks mechanics such as missions and wallet rewards. Beauty shopping has never been more rewarding!
Will customers be able to use their Sparks Wallet on Sephora at M&S purchases?
Yes, Sephora will be part of Sparks and customers will be able to earn money rewards into their wallet and spend it on Sephora at M&S. We love our loyalty members and want the experience to be simple and maximise benefits for customers, lucky you!
Will customers need to join Sephora’s loyalty programme as well as Sparks? Don’t worry, customers will not need to do anything at the announcement stage. The longer-term ambition is to create a joined-up loyalty experience that brings together the best benefits from both programmes where possible, meaning that customers can earn rewards from both programmes (yes you read that right!). However, if customers don’t want to join Sephora loyalty, they will still be able to earn Sparks rewards on Sephora products from launch. It’s only going to get better from here!
Which M&S stores will have Sephora at M&S? Sephora at M&S will launch in selected stores from Spring 2027, with the ambition to build towards a nationwide proposition over time. We will share the confirmed store list and launch timings closer to launch - keep your eyes peeled!
Will Sephora at M&S be available in every M&S store? The rollout will be phased and will begin in selected stores and online. More details on future locations and availability will be confirmed as plans develop. Fingers crossed there’s one near you…
How will customers know if their local store is included?
Customers will be able to find out closer to launch, when confirmed store locations and timings are shared.
Can I use my M&S gift card to purchase a Sephora product? Yes - your gift card just got better! It’ll now unlock the most-loved beauty brands from classics to viral new faves. Did someone say iconic?