WE ARE PARADOXX

are environmentally responsible, socially conscious, and we make products that are up to 100% natural, packed full of organic extracts and REALLY perform.

The gender-whatever hair care collection was developed by founder Yolanda Cooper to match the high performance, clean skincare brands she so often sought out. She chose a chemist with the cleanest credentials to assist her and sought out the purest, most powerful ingredients she could to create a 90% plastic-free hair care line that surpassed all others.

Every product is infused with powerful Irish extracts including kelp seaweed, carrageen moss, red clover, Celtic salt, whiskey and hops. You can expect glossy shine, lightweight bounce, silk-like softness and ultimate volume from our capsule collection of care and styling products.

We doesn’t just care what goes into the products, but also what the products go into. Determined to find a viable eco-friendly alternative to plastic, the line is housed in reusable aluminium.

We know you don’t have time to waste on complicated directions or multi-step regimes, so each of our multi-tasking hair products can be used however and whenever you like.

We are proud to be PETA-certified cruelty-free, Leaping Bunny-certified vegan, and completely toxin-free. We never test on animals or use ingredients tested on animals; and we use the purest of ingredients to keep your hair feeling healthy and looking beaut!

We support environmental charities through 1% For The Planet, donating 1% of our turnover to help environmental causes.

WE ARE PARADOXX - GOOD HAIR. GOOD CONSCIENCE.