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What's Hot on Social This Month at Sephora UK?
Going up, and up, and up, these products are hot on social right now - like seriously scorching. The early bird catches the trend - and now (thanks to us) so do you. With the hashtag #trendingmakeup getting over 110.6 thousand posts on TikTok, we’ll give you the low-down on the beauty everyone’s loving without hours of scrolling. Find trending makeup, trending skincare, and trending fragrances all in one place, so you can discover the most searched for formulas and beat the herd on the next big trends. Taking over our feeds and flying off the shelves for a reason, we’ll take you through why we love this trending beauty and if it’s worth jumping on the hype. Hint: we think it *definitely* is.
By Sephora UK Editorial Team
Writers and experts
Updated: 5 August 2025
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Sephora Collection Blur It Loose Setting Powder
Best for a matte finish that still looks fresh
The glow-up your base routine’s been waiting for, this weightless loose powder is your new complexion hack. It sets, smooths and brightens in one swipe with no flashback or cakiness. In three pastel shades (Pink, Peach and Banana), it helps all undertones to achieve over the top radiance. TikTok-approved for baking, expect a matte but still fresh finish. Oh and the built-in puff means easy touch-ups whenever you need them. It’s giving blur, it’s giving brightness, it's giving unbeatable base.
Why we love it:
“Heavyweight blurring power with a lightweight feel, this is a hot weather essential for every event during summer.” - Tassia, Senior Content Executive at Sephora UK
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Glossier Body Hero Dry Touch Oil Mist
Best for feeling as good as it looks
Your glow getaway awaits. Lightweight, fast-absorbing and totally non-greasy, this super fine mist delivers radiant skin all day long. Powered by a blend of hydrating antioxidant-rich Grapeseed, Sunflower Seed and Oat Oils plus Sea Fennel Extract, it leaves your skin silky, smooth and lit-from-within. Did we mention the Orange Blossom and Neroli scent? Mist it on post-shower and tap into golden hour, 24/7.
Why we love it:
“This oil is to die for! It makes my skin feel so hydrated without feeling greasy, and the scent lasts for the whole day. When I run out I will be buying more.” - Elle, Customer Review
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Fenty Hair The Water Boi Reparative Leave-in Conditioner Spray
Best for reviving and repairing thirsty strands
Leave-ins are having a moment right now and this one’s a real overachiever. Featherlight and reparative, it hydrates with multi-molecular Hyaluronic Acid, smooths, detangles and protects against heat. Bonus points for the Replenicore-5 Complex, which targets split ends and breakage from the inside out. Use it on damp or dry hair (no rules, just results), and let the signature scent of Yuzu, Amber, Florals and Vanilla linger long after you’ve styled.
Why we love it:
“This is a miracle product! It smells amazing and my hair is soooo soft. My curls are so bouncy and beautiful! I will definitely be getting more of this stuff!” - Customer Review
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Huda Beauty Faux Filler Jelly Lip Oil
Best for a glossy glow
Meet the lip product you won’t want to leave the house without. This ultra-hydrating tinted oil is packed with Peptides and Shea Butter to deliver an extra juicy, glossy finish. Smooth and never sticky, it leaves lips sheerly tinted and drenched in nourishing goodness. Choose from three fruity shades (Pink Lady, Juicy Peach, and Juicy Goji) and enjoy their mouthwatering scents. For Huda’s signature jelly-stained look, pair with one of her Lip Contour Stains - this combo is trending for a reason.
Why we love it:
“This lip oil is amazing! It gives my lips a surge of hydration and the most beautiful, glossy shine without feeling sticky. My lips stay soft, smooth, and healthy-looking all day.” - Customer Review
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Previous Pick: Sephora Collection Double Waver Hair Tool
Best for beachy waves minus any sandy strands
The hair tool that’s making waves… literally. Sephora Collection’s Double Waver is back and better than ever in a limited-edition colourway. Compact, lightweight and super easy-to-use, this dual-barrel curler creates just-back-from-the-beach waves in no time. With five heat settings and custom styling times, you’re totally in control. Go loose, defined, or full glam - your waves, your way. Ceramic-coated barrels keep things smooth, too.
Why we love it:
“Wave hello to your new festival hair essential, this creates quick, effortless and long-lasting styles so you can spend more time on the dancefloor.” - Tassia, Senior Content Executive at Sephora UK
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Previous Pick: Makeup by Mario Master Mascara
Best for lashes that do the most
The mascara Mario himself always wanted but couldn’t find… until now. Designed for every lash type, this clean formula delivers buildable volume, weightless lift and no clumps, ever. Its one-of-a-kind brush defines from root-to-tip, while conditioning ingredients like ProVitamin B5 and Castor Oil nourish your lashes. Long-wearing, smudge-proof AND 100% red carpet ready.
Why we love it:
“BEST MASCARA I'VE EVER USED! My lashes were instantly lifted, lengthened and separated. The formula was perfect, not drying or clumpy and my lashes stayed perfect all evening.” - Customer Review
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Previous Pick: Huda Beauty Lip Contour Lip Stain
Best for kiss-proof colour that lasts
Say goodbye to touch-ups as this dual-ended lip stain and liner is here for the long haul. Smudge-proof, kiss-proof and transfer-proof, it promises a matte finish with bold pigment that won’t budge. One end lines with serious precision, the other floods lips with soft, stain-like colour. Infused with hydrating Argan Oil, it glides on smoothly and is never dry or chalky. From soft pinks to bold browns, layer with your fave gloss to plump up your summer.
Why we love it:
“The most long-lasting lip product I’ve ever tried. Doesn’t budge through the current UK heat and lets me eat all day without reapplying.” - Zoyah, Customer Review
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Previous Pick: BEAUTY OF JOSEON Relief Sun Aqua-Fresh Rice + B5 SPF50+
Best for featherlight SPF with heavyweight skincare benefits
Sunscreen, but make it skincare. This viral K-Beauty bestseller is more than just SPF… it’s a full routine in one. With SPF50+, Rice Water and Panthenol (AKA Vitamin B5), it hydrates, soothes and shields from the sun. The water-light texture melts in instantly, leaving zero white cast - just dewy skin that feels fresh all day. Forget everything you thought you knew about SPF, this one’s a game-changer.
Why we love it:
“Absolutely love this sun cream! Leaves my skin glowing, and looks really good under makeup.” - Sofia, Customer Review
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Previous Pick: Glossier Hair & Body Spritz Sandstone
Best for a scent refresh anytime, anywhere
Meet your new signature Glossier scent. Sandstone is warm, earthy and just hits different. Think: creamy Sandalwood, herbal Clary Sage and fresh Fig Leaf for that grounding energy. Super lightweight and made for top-to-toe use, it’s your daily fragrance escape. Spritz it on in the morning, after a workout or just because. Want it to last longer? Layer up with the matching Daily Oil Wash and Lotion - your senses will thank us later.
Why we love it:
“Sandstorm has become my go-to for when I want to feel effortlessly cool and confident. It’s warm, a little woody, and has this beachy-spice vibe that just clings to skin and hair in the dreamiest way. I have a thing for scents that feel like a mood.” - Customer Review
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