Going up, and up, and up, these products are hot on social right now - like seriously scorching. The early bird catches the trend - and now (thanks to us) so do you. With the hashtag #trendingmakeup getting over 84.2 thousand posts on TikTok, we’ll give you the low-down on the beauty everyone’s loving without hours of scrolling. Find trending makeup, trending skincare, and trending fragrances all in one place, so you can discover the most searched for formulas and beat the herd on the next big trends. Taking over our feeds and flying off the shelves for a reason, we’ll take you through why we love this trending beauty and if it’s worth jumping on the hype. Hint: we think it *definitely* is.
By Sephora UK Editorial Team
Writers and experts
Updated: 10 February 2025
A trending addition to skincare routines, don’t hit the pillow without a lip mask that promises soft lips by morning. The Sephora Collection Lip Sleeping Mask is formulated with 99% ingredients from natural origin, moisturising and repairing your lips while you sleep. It’s deeply hydrating and delicious thanks to Vanilla and Cherry extracts - dreamy.
“It can be used overnight or even throughout the day, it looks like a lip gloss. Super hydrating. Amazing for the price, definitely worth it!” - Erika, Customer Review
We don’t think you’re ready for this jelly. The Milk Makeup Cooling Water Jelly Tint delivers a sheer burst of colour for the lips and cheeks. With a bouncy texture that instantly refreshes the skin, simply twist, dot and blend with your fingertips. Long-lasting and hydrating, this multi-tasker is a must-have for 2025.
“This is my first experience with a blush and it has made it so easy! I also love being able to use it on my lips. It has become a go-to in my daily routine.” - Kel, Customer Review
No.1 for a reason, the Glossier Creamy Long-Wearing Eyeliner stays put all day long. It has a rich, creamy formula that glides on effortlessly without skipping, tugging or transferring. Putting the creativity in your hands, this can create endless looks from cat-eye flicks to graphic shapes. No wonder it’s so hot on social.
“These eyeliners deserve more hype! There are so many fun shades making them perfect for fun looks. The pencils themselves are very creamy and bendable to apply!” - Gemma, Customer Review
Instantly refreshing and soothing, the Byoma Balancing Face Mist is glowing skin in a bottle. Packed full of super ingredients, it’s formulated with barrier-boosting Tri-Ceramides and is ultra-hydrating thanks to Allantoin and Probiotic Ferment. Pop it in your bag and spritz when you feel an afternoon skin slump.
“Very hydrating on the skin, feels great under a moisturiser!” - Emma, Customer Review
Giving hair a coat of hydration as you blow dry, this spray is anti-humidity and anti-porosity - meaning you get weather-proof shine for three shampoos (yes, please). The extra strength formula is suitable for all hair types, especially the very dehydrated. It’s quite literally the dream.
“Holy grail product. A definite must-have if you experience humidity issues with your hair.” - Customer Review
The do-it-all eyeshadow that can shade, define or smoke, Bobbi Brown's Longwear Cream Shadow Sticks have a creamy formula with no creasing, flaking or fading. So easy to use, simply swipe on and blend with your fingertip or fave brush, and you're left with a flexible, waterproof finish that lasts all day long. It's got pigment and staying power.
“No other eyeshadow stick applies like this one. It's so pigmented, glides on so smooth and easy, layers well with other products, and has great staying power. This product has saved me so much time.” - Customer Review
An award-winning product that's a viral sensation on TikTok, the By Ellie Brow Texture enhances your natural brows by dialling up the volume and texture. Holding your brows in place whether you go super-full or fluffy, it's packed with nourishing ingredients to ensure your brows not only look good, but feel good, too. We'll raise an eyebrow to that.
“Wow, this is strong stuff! My brows hold in place all day. It goes on white and then dries clear, and the brush allows for a really precise application and comb through.” - Carly, Customer Review
Gentle and effective, Dr Sam's Flawless Cleanser does exactly what it says on the bottle - hence the rave reviews. Uncomplicated, pH balanced and fragrance-free, this jelly cleanser effortlessly removes makeup and daily impurities in just one minute, without stripping or drying out the skin. So not only is it flawless, it's fast, too.
“Best cleanser hands down. Brilliant at removing makeup.” - Lynn, Customer Review
Looking to lock in moisture? Enter Inde Wild's Limited Dewy Lip Treatment. Its vegan formula of potent Peptides, antioxidant-rich Pomegranate and trio of Hyaluronic Acid, Shea Butter and Squalane leaves lips feeling hydrated, plumped and perfect for puckering up.
“This is hands down the best lip balm. It's soooo hydrating and gives a plumpy glossy look immediately. You don't need any other lip product!” - Tanvic, Customer Review
Redken's most-concentrated formula yet, the Acidic Bonding Concentrate Shampoo intensely conditions, reduces breakage and protects colour. Citric Acid is the star ingredient, adding shine and making hair feel 11x smoother. Hot on Social for a reason, a lather up of this award-winning shampoo, results in strong, smooth, silky locks.
“Brilliant product, I have had issues with my hair my whole life, thin, lifeless, couldn't do anything with it until my hairdresser introduced me to this product which was a game changer.” - Customer Review