Fenty Beauty

If you’ve ever wondered “Does Rihanna still own Fenty Beauty?” - yes, she does. Fenty Beauty remains a 50‑50 joint venture between Rihanna’s Roraj Trade LLC and LVMH’s Kendo Brands, giving her full creative control while LVMH manages production and distribution. And because the brand is named after her own surname, Fenty, the connection between the creator and the creation is truly literal.

With Fenty expanding into makeup, Fenty Skin, Fenty Hair, and even Fenty Perfume, its iconic lineup includes everything from Gloss Bomb, foundation, and concealer to ultra‑shimmery favourites like Fenty Diamond Bomb, sculpt‑friendly contour sticks, and hydrating heroes like Fenty lip oils and skin tints. UK shoppers can get every new drop - whether it's the much‑talked‑about Hot Chocolit, the bestselling mascaras, or complexion perfectors like powder foundations - right here at Sephora UK, your trusted Fenty destination.

Why We Love Fenty Beauty at Sephora UK

Fenty didn’t just enter the beauty world - it set it ablaze. The brand became a global phenomenon thanks to its revolutionary inclusivity, ultra‑innovative complexion products, and joyful approach to self‑expression. It remains one of the world’s most successful celebrity beauty brands, earning its status through broad shade ranges, bold pigments, and high‑performance formulations loved by consumers worldwide. Its appeal spans generations, boosted by strong social engagement and a millennial‑driven following that turned its Pro Filt’r complexion range into an industry staple.

Fenty strikes the perfect balance of high‑end luxury and everyday usability, offering premium formulas that still feel effortless and wearable for all skin types - including mature skin. Whether you’re layering Fenty Beauty highlighter, sculpting with a contour stick, sweeping on Fenty gloss, or building your base with foundation, every formula is designed for smooth, real‑skin results. And in true Fenty fashion, the brand continues to push boundaries with bold ambassadors: GloRilla joined as the first joint ambassador across all four Fenty divisions in 2026, reinforcing the brand’s commitment to representation and culture‑shifting talent. 

Fenty is special because it’s inclusive, innovative, and endlessly fun - beauty that meets you exactly where you are.